Companies that excel at customer experience have been shown to drive revenues 4-8% higher than their competitors. This increase can be attributed to a variety of benefits that arise from improving CX. First, a great customer experience leads to higher loyalty rates. Second, 86% of buyers are willing to pay more for a great customer experience, according to research from PWC. Additionally, people who enjoy their customer care typically tell others about it.

It’s impossible to overstate the importance of customer service. This is because 73% of companies now report a direct link between customer service and business performance, according to our 2022 Customer Experience (CX) Trends Report, and 60% of customers will now walk away after just one bad experience – a 22% jump from the previous year.

With customer experience becoming more important than ever, interactive customer experience conferences are the need of the hour. Whether it’s a virtual experience, in-person event or a hybrid summit, companies are reimagining customer journeys to reduce friction, accelerating the shift to digital channels, and providing for new safety requirements. With the ongoing global crisis, many organizers have switched to hybrid and virtual conferences.