When we think of the most game-changing innovations in recent times, there are many candidates. For instance, renewable energy solutions have changed how we think about sustainability and go about reducing carbon emissions. We’ve also seen the rise of blockchain technology that creates decentralized systems impacting finance, public administration, and even the food sector. ‍

Customer experience (CX) has emerged as a crucial influence on market share among banking organizations. Financial institutions that invest strategically in CX achieve 2.5x higher wallet share and 1.9x higher customer satisfaction scores compared to their peers. 93% of banking organizations view CX as their primary competitive differentiator, which highlights the importance of a superior CX. However, there’s a crucial gap in how banks approach CX enhancement.