Customer service (CS) platforms have been adopting conversational AI at incredible rates as consumers expect a higher quality customer experience. Many of these platforms are rushing to break into the market and boost sales but are making some basic mistakes in the process. The focus for newly emerging technologies has been predominantly on user interface (UI) and aesthetics rather than functionality and performance.

At Freshworks, we have always built software that delivers value to our customers. It starts with a deep understanding of the day-to-day users of our solutions.

From product recommendations to one-on-one personal shopping and customer support to order management, the use cases for ecommerce chatbot solutions are endless. This is why the eCommerce industry was one of the first industries to embrace chatbots and conversational AI virtual assistants, and why it’s more important than ever for companies in this industry to deploy the best eCommerce chatbots to assist their customers.

There are three key pieces to the customer experience puzzle: A customer-first approach, a clear understanding of the voice of the customer (VOC) and a company-wide determination to excel. In this article, we’ll explore how customer sentiment analysis helps boost the customer experience by elevating the second piece – VOC. You’ll come away knowing everything you need to get started with customer sentiment analysis and to provide an excellent experience for your customers.