Zendesk Customer Experience Trends 2023- Breaking down silos | Conversations with Zendesk
Customer Experience Trends 2023 - Breaking down silos
Read the free report 👉 https://zdsk.co/cxtrends2023
Customers want a natural and fluid experience across every interaction with a brand, from bot to agent to sales rep. Gone are the days of “surprise and delight” – most customers don’t want to be wowed, they just expect service to work seamlessly.
To achieve this level of efficiency, internal ownership of CX can no longer be confined to tight swim lanes and be viewed solely as a matter of reactive support. Leaders must continue to break down team barriers, integrate responsibilities, and foster collaboration within their organization.
Zendesk CTO Adrian McDermott and Sr. Director Teresa Haun join host Jay Baer to break down Zendesk's Customer Experience Trends 2023 report and break down silos (and maybe a Jenga tower, too 😉)
0:00 - Intro
0:34 - Start of intense Jenga game
1:20 - Why CX departments remain siloed
2:09 - Customers' frustrations with silos
2:36 - Need for unified understanding of customer insights
3:12 - Agents' role in driving growth
3:48- Breaking down Jenga tower
#customerexperience #2023 #breaking #silos