The holiday season can be stressful for customers and businesses. We at Freshdesk understand the impact of this holiday rush, especially on your customer support team. That’s why we have put together some of the best holiday customer service strategies to prepare you for the holiday shopping window that lasts until the new year.
According to HubSpot’s recent State of Marketing Report, social media is the top channel used for marketing, followed by websites. Digital marketing isn’t limited to just those arenas, however. There's also SEO to consider, paid marketing, strategic lead generation campaigns, email marketing — the sky's the limit. And with all the different digital marketing strategies popping up in e-commerce today, how do you keep track of marketing performance? With KPIs, of course!