Companies set up knowledge bases to help customers find answers to their queries faster. However, not all help centers have the desired outcome of providing effortless resolutions to customers. In fact, they end up leaving users more confused and frustrated after accessing a poorly-designed knowledge base. If you’re building your first help center or looking to improve your existing self-service experience, you’re in the right place.
We all know the story. The "knowledge hero," the one Subject Matter Expert on the team, whose expertise everyone relies on. This sounds good in theory but of course reliance on one single point of authority creates problems. What happens if that person is sick or on annual leave? What you really want is for all team members to share their knowledge and expertise. Enter the knowledge management practice.
We’ve been pretty enthusiastic about teaching you how to create a solid knowledge base. Yet knowledge base mistakes are still very common despite our best attempts to crush them into oblivion. This article is here to help you avoid those pesky sandtraps. According to an IDC survey, Fortune 500 companies lose a staggering $31.5bn yearly from knowledge base mistakes alone. Or, in other words, companies lose money from their inability to effectively share knowledge.
Customers want answers, and they want them fast. About 60 percent of consumers say quick problem-solving is a mark of great customer service. But how do you deliver speedy service without sacrificing quality? By creating a knowledge base. Knowledge bases provide on-demand support by answering common questions and explaining how to use products or services successfully. With this resource, customers can solve problems independently.