Instead of making your customers wander through the pages of Google, optimizing your knowledge base will help them find information fast – a huge advantage when it comes to meeting your customers’ needs. If your knowledge base isn't optimized for search engines, you’re losing a large number of potential new customers. Moreover, you’re missing out on the opportunity of enabling your existing customers to self-serve.

A knowledge base is a self-service centralized repository of readily available information about your business, its products or services, and industry-relevant topics. From the customer’s perspective, an external (or public) knowledge base is a go-to resource for them to learn everything they want about your company. For instance, your external knowledge base may incorporate FAQs, getting-started guides, how-to articles, feature updates, and so on meant for instant self-help.

A Knowledge Base, sometimes abbreviated to ‘KB’, is a core tenant of a successful service desk operation. This is a quick guide on the basics of Knowledge Base functionality, and how to integrate it’s features into your support desk team.