Few can deny the potential of AI to improve customer experience, but many remain hesitant to trust it. That’s why building customer confidence in AI remains one of the biggest challenges facing CX leaders today. The reasons are understandable: AI is powerful, very technical and can be difficult to understand. The name alone can spark fears of human obsolescence – or getting trapped in an endless loop with a chatbot that can’t help.

Enterprise Service Management (ESM) is a powerful and dynamic approach that empowers organizations to streamline support processes and elevate employee experience. As such, implementing an ESM strategy is paramount to remain competitive and align service delivery with overarching company goals. Because the key concepts of this practice build on IT Service Management (ITSM) principles, the tools adopted were originally designed for this field.

Professional Services Automation (PSA) software enables your business to easily and accurately log time, plan client projects, and provide continuous client support. With a QuickBooks integration, you can sync data from the PSA tool easily. For example, you can generate invoices from time logged within your PSA tool, then send over those invoices right to your QuickBooks account. This way, information is easily synced between systems and your business can be paid accurately and on-time.

With mobile devices becoming ever more frequent in everyday work operations, ITSM solutions are incorporating a mobile help desk alternative to attend to the needs of remote support and faster ticket resolution. Both agents and end-users stand to benefit from its accessibility and enhanced operations. However, to work properly and encourage effective adoption, these solutions must include certain key features.

What is the most important thing you can do to reduce churn and increase word-of-mouth referrals? The answer is obvious, but it’s often overlooked: improve your customer service. No matter how awesome you think your product is, or how skilled your customer support team is, your customers are most likely to remember the direct interaction they have with your company.