Every startup dreams of making it big, but even now with so many examples, it’s difficult to pinpoint what exactly gives a unicorn its horn, so to speak. That’s why we decided to study startups, including some who went on to become unicorns. For our Startups CX Benchmark Report 2020, we examined over 4,000 startups to determine whether there was a connection between startup growth and customer experience (CX) investment. Spoiler alert: there was.
A lot has changed since our initial COVID-19 update, but we still feel strongly that in order to make it through this crisis and keep our business moving forward, we need to prioritize the wellbeing of our customers, our employees and our communities. We remain committed to keeping our customers at the center of everything we do. That includes investing in both our products and our people.
We began this blog series with Part 1 on how to use reports from your B2B customer support software solution to interpret key data and implement strategies as a result. In Part 2 we explored how to use reporting to determine how happy your customers are and what to do if they’re not. We conclude this series with Part 3 where we walk you through how to make strategic business decisions based on trends.
When’s the last time you called a major corporation and hung up, thinking, “Wow, what amazing customer service!” Mature enterprise companies often struggle to meet customer expectations. They’re often slow to integrate their customer service software with new support channels and integrations. Partially, this is because legacy brands still rely on the traditional methods they were founded upon.
Building a user community is one of the most valuable things a business can do for both its brand and its customers. When you bring customers together to learn from each other, everyone wins. Creating an online community space is one thing, but actually getting people to show up and use it regularly is the harder part. Badges are a powerful tool for increasing engagement in an online community.
Experiencing a PR faux pas is inevitable no matter how hard you try to avoid it for your brand. The risk of making an embarrassing mistake is all the more heightened because customers are constantly engaged with your brand through digital channels. A small mistake can be overblown and become viral on the web within an hour. “Even the best intentions can be misread by customers, and oftentimes it takes a lot of work to undo even a simple error,” explains Dan Fries, PR adviser at BlueTree.
