The terms service desk and help desk are often used interchangeably, and it’s easy to see why. Service and help are synonyms after all, and the goal of both desks is to resolve issues and restore normality as quickly as possible. But each desk has a distinct role. Unlike a help desk, a service desk is an IT function that traditionally supports a business’s technology infrastructure. Instead of helping customers, service desks support employees.
Did you miss Part 1 of this series? Go back and take a look for some great tips on taking a step back with the way your customer support team operates and identifying areas to make your support workflow more efficient. Once areas of clutter are identified, it’s time to begin truly making changes to the way your support team works and interacts with customers. Clear out clutter and make new processes.
Customers expect a lot from support teams, especially when it comes to speed. In our 2020 Zendesk Customer Experience Trends Report, people rated quick resolution time as the top factor in good customer experience. To meet customers’ demands for fast resolution times, agents and support reps need to adopt ticketing system best practices that drive consistent, excellent service.
Whether you’re an employee struggling to connect to the company VPN or a customer troubleshooting a product bug, there’s nothing more frustrating than not being able to get help from a business when you need it. In a time-challenged world, both customers and employees expect seamless support experiences that make them feel valued. A help desk is an often-overlooked cornerstone of a great customer service experience, internal or external.
We live in a mobile-first world, and the ecosystem of applications on our phones is a testament to that. In 2019, there were 204 billion app downloads worldwide, nearly double the amount of downloads in 2016. People use apps for everything from groceries and banking to dating and gaming. Despite the fact that apps are everywhere, many companies still struggle with whether or not to create an app for their brand or product.
We’re thrilled to announce that Gartner has recognized Freshworks as a ‘Visionary’ for our cloud-based omnichannel customer service platform – Freshdesk – in their latest Magic Quadrant research on customer service and contact center applications! In fact, we are the only company named a Visionary in the 2020 Gartner Magic Quadrant for CRM Customer Engagement Center.*
If you are a part of a B2B (business-to-business) customer support operation, you have workflows in place whether you realize it or not. They may have been written down last year or have been passed down from different eras of support leadership like an urban myth, but there is generally a method every company has for responding to customer issues and problems. Ask yourself one question: When is the last time you’ve truly tried clearing out the clutter of your support workflow?
