Teams | Collaboration | Customer Service | Project Management

15 Customer Needs You Should Know About + Tips To Solve Them

Customer needs and expectations are ever changing. Identifying, analyzing, and meeting customer needs is the key to providing better customer service and growing your business. In this blog, we cover the A-Z of customer needs to help you create a product or service that is in line with everything that your customers need. Table of contents (click on a link to directly read the section of your interest)

Understanding B2B Buyer Personas: 3 Common Mistakes You're Probably Making

Marketing to your chosen demographic is important, particularly for a growing business; choose the right target market and effectively market your product to those individuals, you’re on the path to success. It’s an essential component of the company business plan, but what is a B2B Buyer Persona, and why is it an important component of your company? What effects can misrepresenting Buyer Identity have on your business?

What Is an Internal Knowledge Base & How To Build One?

Good customer service runs on good information. Agents need to be ready with an instant answer to any question, or the customer will walk away unhappy — even if the eventual resolution is effective. The information shared with customers also needs to be consistent. No one likes to be bounced around between departments that all say something different. Unfortunately, it’s not easy to ensure your agents have accurate information at their fingertips.

5 Strategies for Managing the Customer Journey

Digital transformation has transformed the way people interact with brands, software, and making buying decisions. Businesses need to find ways to adapt with these changes and manage the customer journey. Businesses have to continue to provide excellent service and a superior customer experience in these times of transformation. In the case of service-based companies, this requires efficient customer request management.

The Ultimate Guide to an Annual Maintenance Contract

In any transaction where a seller sells equipment or products to a buyer for which periodic servicing or maintenance is required for its proper functioning, it is advisable to enter into an agreement between both parties on the terms of servicing of that equipment or product. These agreements, commonly referred to as an Annual Maintenance Contract (AMC), are essential to formalizing this process.

OneDesk - Webforms: Creation, Customization & Embedding

Webforms are used to collect information from your customers and translate that information into items in OneDesk. Through webforms, you allow your customers to create different item types in the OneDesk application.  OneDesk combines Help Desk & Project Management software into a single application. OneDesk also includes customer-facing applications: real-time chat, customizable webforms, and a customer portal.

How to authentically embody corporate social responsibility

The concept of corporate social responsibility (CSR) originated with companies having to clean up after their mistakes. “It was born from when a company polluted a river, their corporate social responsibility program was how they offset that damage,” says Tiffany Apczynski, Zendesk’s former vice president of Public Policy and Social Impact. Today, companies are expected to take more proactive stances and resulting actions and to lead the way on important issues.