The difference between a B2B (business-to-business) and B2C (business-to-consumer) customer is night and day. To most B2C companies, customers are a dime a dozen. A B2C company isn’t focused on their current customers nearly as much as acquiring new ones. Their own customers know this, and thus the expectations for many B2C products are so low that companies in this industry rarely emphasize the priorities of their customers.

India is known for a lot of things. You don’t need to have been to conjure up the sounds of the hustle and bustle, the smell of the food markets, the colours. Our unique culture and traditions have shaped the country into the global powerhouse that it is today. They inspire us to do and be better. By tapping into the world’s largest democracy, I believe we can change the world with something we call ‘Indian Democratic Design’.

More and more companies are looking to differentiate themselves with exceptional customer service and support. In fact, a recent Forrester report found that customer service is a top priority for 72% of companies. If your company is looking to improve its customer service, but you’re not sure where to start, you’ve come to the right place.

The August Update to OneDesk is out and has a few new exciting features that you have been asking for. This post covers one of those features: Merging Tickets.

Whether it’s answering a ticket, responding to live chats, picking up the phone, writing a knowledge base article, or telling customers about a new feature… communicating is what support teams do. We live and breath communication, and the stronger we communicate, the better we do our job. A big part of communication in customer support is knowing when and how to follow-up with customers.

This round-up of Marketplace apps features apps that in addition to making your work-life simpler also help in garnering customer loyalty and retention in equal measure. There’s an app that can blast thousands of text messages to your customers and help you earn their loyalty for life through your quick responses. There’s also a chatbot building app that redefines AI and helps in gathering customer data with hardly any human intervention.

Can you truly tell how a customer feels about your business? There are many different tactics that attempt to acquire this information, such as customer reviews and NPS (net promoter score), which may or may not provide an accurate assessment of overall satisfaction. Did you catch them on a bad day when they left an NPS rating? Did they write an odd review as someone was looking over their shoulder?

We’re wrapping up summer and preparing for fall with some brand new integrations.

In 2019, customer support is no longer about simply monitoring and responding to messages from your customers through channels you choose. Even if those channels are Twitter, Facebook, and live chat, it’s no longer enough. More and more people are turning to social media to complain and ask for solutions, outside of direct messages to the actual companies.

For companies struggling to leverage digital transformation, there is new hero in town, and it’s called intelligent automation. Intelligent automation is definitely much more than hype. But before companies carried away, they must understand and focus more on the “why”, “where” and importantly “how” they want to use intelligent automation.