Teams | Collaboration | Customer Service | Project Management

You want to provide customers with a great customer service experience. But what does that mean exactly? Let’s say a customer has a complaint about a recent purchase. Will all of your support agents handle it the same way? Maybe one agent feels that the situation warrants a refund while another doesn’t believe it requires follow-up at all. It’s important not to leave “good customer service” open to the interpretation of individual employees.

Industry research has shown the increasing popularity of self-service from both company and customer perspectives. One report from Software Advice validates that self-service really does have a positive and measurable impact on both quality and quantity of customer service issues requiring an agent’s attention. Over 75% of respondents confirmed that First Level Resolution, First Contact Resolution, Cost Per Contact, and Cost Per Incident were improved.

One of the key areas to business growth is understanding your customers and delivering against their needs. Many businesses are now using behavioural based personas to design better customer journeys. Behavioural personas are based on research about how your customers interact with your organisation. They can provide you with insights on why customers do what they do. They help you identify the motivations behind customer’s decisions and the experiences they expect from your business.

Having a multi-talented, cross-functional team is often seen as an ideal team composition, opening up many different opportunities for work and services that a company can offer. However, that doesn’t mean that there are no challenges presented by this situation. In fact, by providing various different services, there are often multiple workflows introduced to support each one. This can be tricky to manage, and sometimes this administrative headache can become more onerous than the work itself.

Let’s start with a brief reminder on what mass email marketing is and what it aims to achieve. Also known as bulk email marketing, mass email marketing is a promotion technique where advertisers send out a single email to a large audience in hopes to convert prospects into closed sales.

Self-service options aren’t just nice-to-haves for customers. They’re critical for creating the smooth, fast support experience today’s customers expect. Our Customer Experience Trends Report 2020 found that high-performing businesses were 76 percent more likely to provide self-service options—but only one-third of companies were offering any sort of self-service. That disconnect represented a missed opportunity for a majority of businesses.

If you want to excel at customer service, you need to master proactive customer service. Proactive customer service is key to making your users and clients feel cared for. With proactive customer service, you can prevent and deal with crises, and it plays a vital role in forming loyal customers and brand advocates. But what’s the secret behind truly mastering proactive customer service? How can your company switch from reactive to proactive customer service? Let’s find out.

Customer service is by no means easy. Managing this part of your operation can be immensely challenging. Your team must strike a balance between solid technical knowledge and perfect communication skills to deliver the very best customer experience. At StartingPoint, we believe customer experience is something that should be continuously refined. Exceptional customer experiences are the fuel driving the growth of your business.

Customer experience (CX) has always been integral to a company’s success, but its significance has grown considerably in the midst of the COVID-19 outbreak. According to the Zendesk Customer Experience Trends Report 2021, half of all customers say that CX is more important to them now than it was a year ago.