Teams | Collaboration | Customer Service | Project Management

When brands produce great content, their audience keeps coming back for more. In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the content marketing industry will be worth $600 billion in 2024, a significant uptick from previous years.

AI’s starring role in workplace transformation is now undeniable. CEOs everywhere are asking senior leaders to create strategies for maximum AI impact, while frontline managers and their teams must navigate rolling out this new reality. AI feels like an imperative within all corners of the org chart. Eager to dig deeper, we turned to the latest research from Asana’s Work Innovation Lab, a think tank developing human-centered, cutting-edge research to help businesses evolve.

Monitoring key performance indicators (KPIs) throughout project lifecycles helps determine which projects are on the right track. And which ones need help to hit your company’s financial and operational targets. Let’s explore the importance of KPIs and our top 9 project KPIs to monitor to boost your profits.

What’s your gut reaction when you find out about a significant new technology that is likely coming to your business? For some, this news generates excitement as they see the boundless possibilities. Others might feel frustration as they remember the difficulties of the last major upgrade or fear the business disruption that could be headed their way. Both of these responses (and anything in between) are legit.

It’s no secret that communication is key to a successful team. But effective communication can be difficult when everyone works from different locations. We’re excited to share ten strategies to improve remote team communication. We’ll discuss the benefits of remote teamwork, suggest ways to overcome common challenges, and recommend some tools to make remote team communication more effective. Let’s find out!

Maintaining a healthy work-life balance within the team has become crucial for businesses looking to sustain employee engagement and productivity in an era where the lines between work and personal life are becoming increasingly blurred. Ignoring team work-life balance has serious consequences; these include reduced productivity, high turnover rates, burnout, and low job satisfaction.

The nature of work has been transformed significantly, moving away from the traditional Monday-through-Friday, 9-to-5 office routine. Recent research, including a comprehensive meta-analysis by esteemed institutions like Stanford University, the University of Chicago, and the Instituto Tecnológico Autónomo de México, provides robust evidence supporting this shift.

How much business could your business do without IT? These days, “none” is far and away the most common answer. Yet many organizations struggle with how to approach spending and budgeting related to IT. Information technology may be the backbone of a business, but it usually isn’t front and center in strategic discussions and high-level decision-making. And whatever spending is happening, the budgeting process underneath it often doesn’t scale well.