If you’re new to customer-focused industries, you may look at the title of this post and think “what is a web based help desk solution”? It’s an online system help desk teams use to not only stay organized but to become more efficient. Many emerging companies rely on emails and spreadsheets or even a small in-house solution to keep track of customer information. But what if there’s a better way?

In today’s digital world, almost everyone knows about voice commands thanks to Google Assistant and iPhone Siri. It’s becoming more and more common for people to call a friend, open an app, or search for a café using voice commands. In addition to phone-based voice assistants, Amazon has introduced an exclusive product named Alexa that can play music, do online shopping, initiate payment transaction and make your home smart solely based on your voice commands.

We’ve spoken about the importance of secure client communications before. From an accidental leak of information, to a malicious cyber-attack, compromising client confidentiality can result in the sort of reputation damage that can be hard to come back from. But while organizations understand this, too often we find employees defaulting back to less secure communication methods. Why? It comes down to two key factors.

Design is one of those things that can be delightful when it’s well executed but absolutely infuriating when it’s badly done. The unfortunate reality is that we’re living in a world with bad design all around us. Just think of incomprehensible airport layouts or blister packaging.

With the growing trend of remote work, especially in digital industries, UX managers are faced with the necessity of managing distributed teams, adding to the already complex challenges of maintaining efficient development, selling the UX vision to the entire company and studying mysterious customers.

The promise of technological change in the future is ratcheting up consumer expectations with businesses. As a result, the bar for what defines quality customer service is continually raised. To respond to these ever-rising expectations, businesses require more flexibility and agility from their technology platforms than ever before.

Global AI spending is exploding. According to current trends, it will go from $2 billion in 2018 to over $7.3 billion in just the next four years1. Many publications have proclaimed it as the “next big thing” in the business world. They seem to believe that it’s poised to change the way companies interact with customers altogether. They’re less clear, though, on how businesses can actually use it. But today, one of the best uses of AI is customer service.

SAN FRANCISCO – November 13, 2018 – Zendesk, Inc. (NYSE: ZEN) today launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS). Zendesk Sunshine enables businesses to connect and understand all their customer data, wherever it lives, and gives their developers the ability to build and deploy customer apps and services faster.

Today’s customers are moving and changing at an incredibly fast pace. They’re better connected and more informed, and they’re bringing higher expectations into their conversations with businesses as a result. It is tough for businesses to keep up with those expectations. Too often, companies are held back by proprietary technologies and old ways of thinking.

Think about how much valuable data is generated by just a handful of customer service requests. With this data, your business can learn more about why customers reach out for help—and more importantly—what your business can do to improve your customer experience.