Teams | Collaboration | Customer Service | Project Management

10 Marketing Metrics Your Business Needs to Report on in 2022

No matter how impressive your marketing plan may be or how incredible your deliverables are, a marketing campaign that isn’t keeping track of the right marketing metrics or KPIs will never be able to back up all of the good work it’s doing. Although it isn’t possible to monitor every metric, there are a few bankable ones that can be applied to all types of marketing campaigns.

Introducing Scale: Track budgets, measure profitability, and better manage resources

As your agency grows larger, so does your need to handle the increased complexity of your resources and overall budget. Project planning with clients often requires you to plot your work months in advance. It also requires you to fully understand your available resources and ensure what you’re spending fits the budget. That’s why Teamwork is thrilled to announce Scale, a new plan is specifically tailored to help agencies better manage resources and client profitability.

The Top 10 Skills Every Digital Marketing Specialist Needs in 2021

Digital marketing trends are changing every year, and to be a digital marketing specialist one must continue updating their skills in order to stay ahead of the competition. With COVID-19 throwing a wrench into every company’s practices, agility and flexibility are becoming more valuable than ever. On the other hand, some skills are so fundamental to the field that they are unlikely to ever lose their relevance.

The 5 Best Marketing Tools to Integrate With Scoro

As an award-winning, end-to-end work management software for marketing agencies, Scoro is a powerful tool in its own right. It enables you to manage every aspect of your agency in an all-in-one digital workspace – but the benefits don’t stop there. Scoro can also integrate with your business’s existing marketing tools so you can run everything in one place.

A Guide to Scoro for Marketing Agencies: C-Suite Edition

Most senior managers are not project managers, which means there’s often a disconnect between how operations and projects are run. Despite this, the management style of your C-suite executives will still have a major impact on the performance of a project. Some senior executives want to know every detail of their projects – the dreaded and debilitating micromanagement that can be incredibly frustrating for project managers.

October 2021 Version Update: Even Better Work Management | Scoro

Carefully mapping out project-related work, and later, managing, adjusting, and reorganizing it when needed, plays a significant role in delivering a great service, on time. This is exactly the reason we keep making improvements to our work and time management features, starring in a supporting role in our users’ success. Here’s what we’ve done.

Why optimizing your resources is crucial to your agency's success

When you’re in an agency, you have limited resources to play with: limited time, limited money, and limited human power. No matter how great your best people are, they probably still have basic needs they need to take care of, like sleeping, eating, and watching Netflix. These types of limitations are a challenge for any business. But that challenge is amplified for agencies.

What Do Project Managers Do?

Every company has projects which are why there are so many project managers. However what do project managers do? And what exactly are the responsibilities of a project manager in a business? This is because the position of a creative project manager requires a person with all sorts of skills and traits. Another reason why these individuals are in demand is that there are project managers in every industry. Think about it. Let’s take IT as an example.

Project Time Management 101

Project time management is a crucial skill to master for any successful business. It’s not shocking at all that nearly 41% of businesses without time management tools end up missing their deadlines. Effectively managing project tasks is essential for getting the project done on time. This includes breaking down the project into manageable tasks and assigning them to the correct individual for the optimal completion rate.