Teams | Collaboration | Customer Service | Project Management

10 groundbreaking ABM campaigns to level up your client's pipeline

Agencies are responsible for helping their customers move the needle. If there are paltry results, then the agency probably won’t have those clients for long. No pressure, right? Fortunately, agencies that proactively plan their strategy and hone their focus can achieve results that make their clients jump for joy. Helping clients fill their pipelines, convert high-quality leads, and get new business takes a powerful account-based marketing (ABM) strategy.

Project Scheduling 101: Everything a PM Needs to Know

Project scheduling can be compared to creating a roadmap for a long road trip. Just as you would plan your route and schedule your stops along the way, a project manager must carefully plan the various tasks and milestones that make up a project timeline. To ensure effective project scheduling, a project manager must: Ultimately, the success of the project will depend on careful planning, effective communication, and the ability to adapt to unforeseen challenges along the way.

The ultimate guide to ABM project management

Businesses trust their marketing agencies to help them find, engage with, persuade, and close the accounts they need to maintain success and sustainability. Instead of the “spaghetti against the wall” approach of gathering as many prospects as possible then narrowing in on the highest-quality ones, it makes sense to proactively target a client's ideal customer and create a personalized marketing strategy. This idea is the premise for account-based marketing (ABM).

About Using Custom Fields

One of the great aspects of OneDesk is the level of customization it supports. With OneDesk, you can configure unique statuses, forms, workflows, and much more. Regardless of what industry you work in, OneDesk can be configured in a variety of ways to fit your needs. In today’s blog I’m going to talk about one useful feature you can use to configure your account.

10 Must-Read Books About Employee Management: Insights from the Pros

If you’re looking for insights about employee management, you’ll want to read the 10 books on this list. Written by some of the top professionals in the field, these books will teach you everything from hiring the best employees to dealing with difficult ones. So if you’re ready to take your employee management skills up a notch, then be sure to check out these 10 must-read books!

How do work models influence resilience in BPOs?

It’s a tough old world out there, especially at the moment. The last few years have seen a global health and economic crisis, and we’re far from out of the woods. All organizations need to be more headstrong than ever to deal with the consequences. This extends to BPOs, too, who need to ensure their businesses are resilient. As BPOs transition to remote work, questions are being raised about how this affects productivity, engagement, and resilience.

Why BPOs should worry less about time-wasting and invest more in monitoring

Time-wasting is a common phenomenon that almost every company has to face in some form or another. For BPOs, low productivity and motivation levels are common, and many senior figures are still focusing on cracking down on time-wasting. This is particularly so in companies that have migrated to remote working and hybrid working models, where supervisors and managers cannot easily see what workers are doing from one moment to the next.

Pay-per-click best practices: Planning, building, bidding, and beyond

Managing multiple pay-per-click (PPC) ad campaigns is tough. How tough? Well, according to PPCsurvey’s The State of PPC Global Report 2022, agencies face several major challenges: While we may not be able to soothe your clients' ruffled feathers for you, or make updates to buggy ad platforms, we can help you make your PPC campaigns run smoothly and perform better. How?

Why Your Agency Needs To Stop Over-Servicing Now, and How To Do It | Scoro

Over-servicing, where agencies spend more hours on a client’s project than quoted or billed for, is one of the oldest and most challenging issues in the professional services business. It bites into profits, lowers agency margins, and is generally seen as a self-destructive business practice. But, as our recent survey of over 100 professional service agencies revealed, it is a far more complex issue than can be ascribed to only bad planning or inefficient resource utilization.