Voice of the Customer (VoC): Definition, Techniques, Tools [+7 Best Practices]
We all realize that customer feedback is a goldmine of insights. But it’s easy to lose track of what your customers expect, want, and need from your business. That’s why you need a structured and organized feedback management system, a.k.a, a Voice of the Customer(VoC) program that taps into the voice of every customer segment to gain business value. If you’re looking for more reasons, techniques, and best practices to kickstart a VoC program, then we’ve got you covered.