When you are writing emails day in and day out to customers, it’s only natural for some support emails to miss the mark. Maybe you sent the wrong link to someone or addressed someone by the wrong name. Tiny errors like this could lead to a poor customer experience. However, you can fix these issues with a simple support email checklist. After all, writing a good email depends a lot on getting the basics right.

When you want to find out how your customers feel about your brand, metrics such as customer satisfaction score, customer effort score, and net promoter score are indicators that always come to mind. But, have you considered measuring customer value? Customer value is a metric that holds the answer to understanding the value your customers derive from your business and, therefore, their likelihood of being your long-term customer.

The year ahead will see more and more brands leverage certain technology tools for deepening customer relationships and improving CSAT scores. Here are three key trends likely to help agents and keep customers delighted: 1. 2022 will be the ‘return to human’ as we hit the chatbot ceiling. As the pandemic pushed business online overnight, companies quickly scaled automation and self-service technology like chatbots and FAQs to deflect and resolve customer issues.

Companies are increasingly prioritizing the collection of customer data. According to the Zendesk Customer Experience Trends Report, business leaders increased their investment in customer data management by a whopping 92 percent amid the COVID-19 crisis. But capturing customer data alone isn’t enough. The information you gather must be relevant. You also need to interpret that data to form insights and take action. This is where customer analytics comes into play.

When it comes to angry customers, you can never put in too much heart. But sometimes it can seem that the more care you put in, the outcome doesn’t change at all – the customer is just as angry. In customer care cases, it’s important to be professional yet empathetic, and always remember the purpose of customer support, uplifting your customers and driving retention.

For the modern customer service representative, a day in the life can be pretty rough. Nonprofit newsroom ProPublica interviewed numerous customer service reps, uncovering some shocking insights into the day in the life. ​​For instance, afraid to call in sick after being warned of getting in trouble for doing so, one worker paused her calls to throw up.

As unfortunate as it is, having poor experiences with businesses seems to be a universal truth for everyone in the 21st century. Even with the internet and all of the conveniences of the digital age, products still don't arrive, they break, or they don't operate the way they are supposed to. On a basic level, disappointment is inevitable.