Automated email marketing consists of series of emails you send to your prospects or customers, and it is the auto-responder that helps you to schedule emails based on your audience’s interactions with your business. As a result, email marketing automation is known as a huge time saver and automated email generally consist of high-quality and personalized content which attracts the attention of your audience.

Is responding to emails eating away at your time? Read our productivity tracking and optimization tips to spend less time bogged down in your inbox.

Fresh off the heels of some awesome Butler updates , we’re coming back at you with two new automation features that are going to make you look like the ultimate productivity team player: emails reports and command sharing. Email reports let you quickly create automated reports for important information like overdue cards, that can be shared with anyone.

Did you know that email subjects, by default, only support 127 characters?! I didn’t, and I ran into a “fun” puzzle of a problem earlier this year when a client of ours noticed a problem with Courier-built emails in Microsoft Outlook. Small rendering issues and bugs like this can give the wrong impression to a recipient of an email. It can make the end user feel the product they are using is poorly planned or not tested.

Customers deserve your attention. If you start neglecting your customers, then they’ll disperse to your competitors. On the other hand, if you send too many emails, then people will unsubscribe from your emailing list. How do you strike the right balance? It will be different for B2C businesses than for B2B. Here are 7 types of follow-up emails that help improve customer loyalty in either case.