As important as advertising is for getting the word out about your client’s business, when it comes to sharing new messaging with their target audience, there’s no substitute for direct marketing. Other types of marketing have their place in elaborate campaigns, but none have quite the same ability to drive targeted messaging.

Call us pixel pushers, word warriors, or your neighborhood advertising gurus. In any case, ThomasARTS knows a little something about creativity—and hustling on a deadline. We’re located in offices across the U.S., but you can find us at the intersection of art and science, juggling timeline shifts or marketing fire drills and chasing our next big idea.

Automated email marketing consists of series of emails you send to your prospects or customers, and it is the auto-responder that helps you to schedule emails based on your audience’s interactions with your business. As a result, email marketing automation is known as a huge time saver and automated email generally consist of high-quality and personalized content which attracts the attention of your audience.

No matter how impressive your marketing plan may be or how incredible your deliverables are, a marketing campaign that isn’t keeping track of the right marketing metrics or KPIs will never be able to back up all of the good work it’s doing. Although it isn’t possible to monitor every metric, there are a few bankable ones that can be applied to all types of marketing campaigns.

No matter how impressive your marketing plan may be or how incredible your deliverables are, a marketing campaign that isn’t keeping track of the right marketing metrics or KPIs will never be able to back up all of the good work it’s doing. Although it isn’t possible to monitor every metric, there are a few bankable ones that can be applied to all types of marketing campaigns.

As an award-winning, end-to-end work management software for marketing agencies, Scoro is a powerful tool in its own right. It enables you to manage every aspect of your agency in an all-in-one digital workspace – but the benefits don’t stop there. Scoro can also integrate with your business’s existing marketing tools so you can run everything in one place.

Digital marketing trends are changing every year, and to be a digital marketing specialist one must continue updating their skills in order to stay ahead of the competition. With COVID-19 throwing a wrench into every company’s practices, agility and flexibility are becoming more valuable than ever. On the other hand, some skills are so fundamental to the field that they are unlikely to ever lose their relevance.

Marketers often see the customer journey as a linear progression of these four stages.

Email marketing may not always receive the same level of fame and attention as other digital marketing channels, but for many businesses, email continues to be the backbone of their communications plan. Whether it’s increasing direct sales or supporting your longer term brand building, the performance of your email marketing strategy can have significant implications for the health of your business, overall.

Most senior managers are not project managers, which means there’s often a disconnect between how operations and projects are run. Despite this, the management style of your C-suite executives will still have a major impact on the performance of a project. Some senior executives want to know every detail of their projects – the dreaded and debilitating micromanagement that can be incredibly frustrating for project managers.