The Executive's Guide to Top-Down Revenue Forecasting
Many execs at professional services firms forecast revenue based on specific project data. While this granularity might seem like the best option, there’s actually a better (and easier) way to predict income: Top-down forecasting. A top-down approach gives you the speed and flexibility you need to make strategic decisions without getting lost in the details. Keep reading to learn the basics and how to implement it at your company.