Teams | Collaboration | Customer Service | Project Management

To increase profitability and productivity while decreasing burnout and turnover on your team, you need to optimize your agency utilization. With insights from agency leaders and ops consultants, our guide will help you understand the importance of tracking this metric. And how to calculate and improve it over time. Let’s dive in.

Successful companies don’t just dream big; they follow through. Learn how to implement OKRs to help your teams set strategic goals, measure what matters, and stay on track. Learn how to set goals, define key results, and connect daily work to company priorities. It’s easy to look at successful businesses and assume it was their core idea that got them where they are. Intel invented the microchip, Netflix pioneered on-demand video streaming, and Google built the modern search engine.

As a leader in the productivity and work management software space, the team at Asana knows a thing or two about effective strategic planning. So it makes sense that Asana’s marketing department relies on their own product to map out, track, and report on their key initiatives. Leading this effort is Isaac Payne, Asana’s Head of Digital, Marketing Operations and Analytics. Payne’s role is multifaceted.

Like many marketing leaders, my journey with AI began with excitement and experimentation. Our team explored various tools, with each member finding their own way to incorporate AI into their workflows. We witnessed productivity gains, but also encountered challenges: conflicting outputs, disconnected workflows, and uneven adoption across the team. This fragmented approach—what I've come to call the "AI Wild West"—is where many organizations find themselves today.

Learn how group dynamics influence team collaboration, communication, and productivity. This guide explores the stages of group development, signs of negative dynamics, and how to evolve from a group to a high-performing team. Discover how to identify, improve, and lead effective group interactions that align with shared values. Whether you’re a first-time project manager or an experienced team lead, we all have one thing in common: we want the people we’re leading to do well.

Data is a good thing for agencies to rely on. But too much data can cause more problems than it solves. If your agency dashboard is overloaded with dozens of metrics and graphs, it makes it hard to answer the big questions: To make it easier to focus, we’ve identified the eight key metrics that let you zero in on your four ‘CORE’ business areas: Let’s walk through each one.

One key element of project management is keeping team members and key stakeholders continually updated on project progress. For large projects and teams, though, keeping everyone in the loop regarding the project's status is often easier said than done. This is especially true when you consider that 60% of project managers are running between two and five projects simultaneously, while 15% are running 10 or more projects at once.

When I started managing projects that involved multiple stakeholders across multiple teams, I quickly realized that guessing how much work my own team could handle just wasn’t enough. We needed a clear way to see if we had too much on our plates or if we could take on more. That’s when I learned about capacity models, which are an easy way to understand how much work your team can handle without feeling overwhelmed.

This article was originally published on Reworked. We live in an era where technology zips and zags through our lives. AI is seemingly everywhere—yet it’s also entangled in a mess of buzzwords and grand promises. In many ways, AI is a transformative technology. But when we look back on history, its promises and challenges are not all that unique. History teaches us that technology implementation is always complex and rarely goes as planned.