Teams | Collaboration | Customer Service | Project Management

Scaling B2B Customer Support: Smarter Systems, Not Just Bigger Teams

As your business grows, scaling your B2B customer support team becomes more than a goal—it’s a strategic necessity. Support leaders need to balance speed, personalization, and cost efficiency without sacrificing quality. According to McKinsey, companies that combine automation with smart process design can increase customer satisfaction by 20% and reduce support costs by up to 30%.

Unlocking Zendesk: Automatic GDPR safety nets

Some tickets, like GDPR data deletion requests, need extra care. In this episode of Unlocking Zendesk, Jude Kriwald shows how to use a trigger that adds an automatic internal note — giving agents clear instructions inside Zendesk so nothing important gets missed. This simple workflow keeps everyone aligned and reduces errors without ever leaving the workspace. Automatically add internal notes with key steps or reminders Use tags to ensure the trigger only runs once Keep agents consistent when handling sensitive requests Build better reporting in Explore using these tags.

6 Trusted B2B Customer Support Systems Backed by Industry Leaders

Modern B2B teams require support platforms that align with how business customers communicate – using Slack, Teams, and AI‑powered workflows. The market has rallied around platforms with native business messaging integration and AI‑driven automation capabilities. These systems move beyond traditional ticket‑based systems toward account‑centric designs.

Top 10 B2B Customer Support Platforms Ranked for Growing Businesses in 2025

B2B companies that are in a growth phase need to be especially careful not to outgrow their support team. Not only do customers value and are even willing to pay more for excellent support, but customer support interactions provide indispensable data that can predict customer churn, revenue opportunities, and more. Customer support is transforming from a cost center into a revenue driver.

The Complete Guide to AI for B2B Customer Support: Strategy, Implementation, and ROI

AI for B2B support is revolutionizing how customer success and support teams operate. While B2C customer service has dominated AI headlines, B2B customer support presents unique challenges and opportunities that require specialized approaches. Artificial intelligence for B2B support teams must handle complex, multi-stakeholder relationships, longer sales cycles, and technical product support—making the strategic implementation of AI in B2B customer service more critical than ever.

Unlocking Zendesk: Streamline responses with bulk edit

Overwhelmed by a pile of Zendesk tickets that all need the same update? In this episode of Unlocking Zendesk, Jude Kriwald shows how to use the bulk edit feature to save time and avoid repetitive work. Whether it is updating statuses, assigning tickets, or adding a note across multiple conversations, bulk edit helps you clear the queue in one go. Select and edit multiple tickets at once Update fields like status, assignee, tags, or comments Add internal notes or tags to track bulk updates Save time while keeping your workflows consistent.

Unlocking Zendesk: Auto prioritize unhappy customers

Want to make sure unhappy customers get priority attention in Zendesk? In this episode of Unlocking Zendesk, Jude Kriwald shows how to use Intelligent Triage sentiment detection to automatically flag and prioritize tickets with very negative sentiment. With the right trigger, Zendesk can detect frustration and push those tickets to the top of the queue before an agent even opens them.

We asked ChatGPT to build a Zendesk dashboard - here's what happened

Like many of us, I’ve been curious about whether AI can actually take on real work. Not just write snippets of text or answer questions, but actually do things inside SaaS tools. So after a few nights of very bad sleep recently, I decided to put that curiosity to the test and see if AI could take over dashboard-building duties for me. If I wasn’t firing on all cylinders, maybe ChatGPT’s recently-launched Agent Mode could pick up the slack and build a dashboard for me using Geckoboard.

Can AI Build Dashboards Better Than Me? (Zendesk + Geckoboard Test)

Can AI really build dashboards better (and faster) than a human? In this video I put ChatGPT's Agent mode to the test against me, challenging it to create a Zendesk Support dashboard in Geckoboard. Watch as ChatGPT configures key Zendesk metrics like: ...or does it? I filmed the whole build process so you can see exactly where AI shines, where it struggles, and whether letting ChatGPT loose on your dashboards is a realistic shortcut or just a fun experiment.

Unlocking Zendesk: The 'Not Present' condition

Keep your Zendesk clean and consistent with this simple trick: the 'Not Present' condition. In this episode of Unlocking Zendesk, expert Jude Kriwald shows how one of the most overlooked options in triggers and views can instantly tidy up your workflows. Instead of checking for a specific value, Not Present checks whether a field has been filled at all — making it perfect for catching incomplete or forgotten tickets.