3 ways to deepen trust and build relationships through personalisation
Between the physical realities of COVID-19 and rapidly evolving consumer expectations, the Financial Services market has been forced to rethink the customer experience. Many firms are rushing to get to 100-percent digital and personalise each interaction—the numbers make it easy to see why: With the transition to digital comes the need to deepen trust, especially as we continue to reduce human-to-human contact.