Together we’re better. We know that we are at our best when we work with partners to deliver great customer experiences for mutual clients, whether that’s ensuring that help desk software has been optimized for workflow efficiency, training agents on how to forge better connections with customers, or simply assisting clients in their efforts to improve the health of their support organization.

Delayed passengers clustering at an airline check-in counter looking for answers. Someone with billing issues navigating a phone tree after a stressful emergency room visit. The person with the mispronounced name crankily grabbing their cup from the cafe queue. We know these experiences—we may have even lived and breathed them, and the feelings they trigger, ourselves.

Technological advancements have the uncanny strength of pushing over top-performing apps down the hill. Innovation brings in better utilities for the benefit of the user community. Skype seems to be weathering that for quite some time before being on the way out, almost.

Social media is overflowing with more content than anyone can ever consume, and if you want people to pay attention to your content, you have to remember that it’s all about the engagement. Social feeds are less of a megaphone to drive traffic to your site and more about the one-on-one connections and trust that you build with your audience. To grab a customer’s attention and increase revenue from that customer, engagement is vital.

It’s easy to think that the reasons for churn are out of your control: maybe the customer got a better offer from a competitor or maybe your product just wasn’t the right fit. Surprisingly, this is far from the truth. Your customers are almost five times more likely to stop buying from you because they feel you’re indifferent to them, than because they are unhappy with your product.

You’ve given them countless product demos. Made executive trips to their headquarters. Answered their questions on Saturday mornings. Invited their European team out to dinner. Your team put in the work and finally won the deal. Congratulations! Now, is it really on to the next one? For sales yes, but for your entire company it definitely shouldn’t be. More companies are spending additional time and resources on improving the B2B post-sale experience of their customers. Why?

You may have noticed a lot of recent changes with the mobile apps. Rocket.Chat has been maintaining two native versions of the mobile app, one for Android and one for iOS. This has proved to be quite problematic and we had to split our resources which is inefficient. We therefore made the decision to build a new app based on a common framework. After months of deliberation, testing, and lots of community help, we have finally decided to move to the proven React Native framework.