A two-year study by Stanford University has confirmed what many already knew: working from home is a productivity booster. What has been less understood is how Cloud has facilitated productivity across WFH and office teams – until now. It’s clear that the key driver and facilitator of improved WFH is the adoption of Cloud apps and infrastructure, but how are Cloud platforms responsible for increased productivity?

Most contact centers leverage a cloud solution to provide better customer support, boost agent productivity, and optimize workflows. A cloud contact center empowers agents with cutting-edge software solutions and automation. They have a virtual setup where a third party manages the data centers. In this article, we’ll explore what a cloud contact center is and why they’re better than traditional contact centers.

Messaging has surged in popularity and become a go-to channel for many consumers since the COVID-19 pandemic. It looks like the trend is here to stay—74 percent of customers who messaged with companies in 2020 plan to continue doing so. Research also shows that 76 percent of consumers like to buy products using chat or messaging, and 72 percent are more likely to make a purchase online if they can ask questions in real-time. Google’s Business Messages enables buyers to do both.