How Asana takes creative production briefs from one week to same-day execution with AI teammates
When Aubrey Rogers, Head of Creative Operations & Production at Asana, kicks off a new creative campaign, she doesn’t start with execution. First, she needs to understand what’s happening and why. This often means a team kickoff, go-to-market decks, and streams of back-and-forth conversations happening on multiple platforms. In theory, Rogers should have everything she needs after kickoff. She’s defined the strategy and aligned stakeholders.