In Part 1 of this blog series, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes—based on the whitepaper co-produced by ServiceXRG and TeamSupport. Now in Part 2, we’ll talk about the evolving role of B2B customer support.
Building a great product isn’t enough to stand out in the market. What you need is a compelling message—one that speaks to your audience and is unique to your brand. How do you make sure you’re telling the same story to every customer across every touchpoint? One key tactic is writing a positioning statement.
You've put in the work to build an excellent call center. You've hired for the right skills, given everyone the best possible training, started tracking your performance, and you've even created a wonderful workplace where your agents can work and collaborate. Then 2020 happened. The COVID-19 pandemic closed offices and sent employees home. As the days away from the office added up, returning to "business as usual" in your call center anytime soon seemed less and less likely.
“There is only one boss. The Customer.” – Sam Walton Customer focus is not a buzzword that companies throw around to stay relevant in today’s hyper-competitive market. It is a lifetime promise to your customers. It may sound very simple but it involves modifications to your business strategy that places more importance on caring for your customers than simply outperforming your competitors.
It’s easy to think the hard work ends once you’ve landed a customer. In reality, the struggle to win your clients’ hearts is only just beginning. After you make a sale, your business needs to keep showing the customer that your product is valuable. Whether you succeed or not comes down to the team you have promoting your products and growing the customer relationship. That’s where a customer success manager comes in.
Scaling your team to provide assistance around the clock might sound like a mammoth task. However, with a step-by-step guide, you can incorporate a 24/7 support model in no time. That’s why we’ve put together this comprehensive guide on setting up 24/7 customer service. In this guide, we cover: What Does 24/7 Support Mean?
