Freshly picked with care—new Zendesk app integrations are here. Learn how these new integrations can ease workloads for your sales and support teams.

Longtime customers are the lifeblood of a business. According to Marketing Metrics, you are 14 times more likely to sell to an existing customer than you are to attract a new one. What’s more, acquiring a new customer can cost five times more than simply investing in retaining one you already have. Upselling to existing customers is essential to growth.

None of us likes being judged unfairly, and that’s especially true in the workplace. When it happens in our jobs, we are instantly transported back to the indignation we might’ve felt in the school playground. Usually, a ‘stolen’ stapler magically re-appears, a ‘missing’ report turns up, or the culprit who finished the biscuit barrel owns up to the heinous crime.

The pressure is on as a sales professional. You must keep up with constant changes in buyer behavior while connecting with potential customers, nurturing leads, and closing deals—all in hopes of hitting your sales targets. Handling so many tasks at once certainly isn’t easy, but you can thrive with the right set of sales skills and qualities in your arsenal. If you want to learn how to be a better sales rep, start by mastering these essential selling skills.

Are you leveraging technical account management software to fast-track technical support requests and increase customer satisfaction? To retain customers, your team must focus on providing technical support and guidance to ensure customer success. Increasing customer retention rates by just 5% can increase profits by between 25% and 95%.

In many ways, the pandemic has forced sales teams to become more efficient. Many teams have switched to a digital-first approach, which allows for more interactions on a daily basis. It also means spending less time and money on commuting and traveling. However, remote sales teams have a bigger hurdle when it comes to forging genuine human connections—and not just between sales representatives and customers, but also between one another.

Yesterday, Freshworks reached an important milestone on our journey to deliver modern, intuitive, and delightful products to customers worldwide. We officially became a public company, trading as FRSH on Nasdaq. This was possible because of the dedication and commitment of our employees, customers, partners, and investors to a company that started 11 years ago with a small idea for a ‘fresh’ helpdesk. Now we have a family of products servicing over 52,000 customers.

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

Delight in customer experience has high standards. Fast-paced consumers want brands to value their time and expect their needs to be met on time, no matter how they get in touch with the brand. Our recent research spanning different countries points to how 52% of consumers expect a quick resolution from companies. First call resolution is a vital contact center metric that monitors such timely support and tracks the number of customer issues resolved within the first support call.