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How to Optimize Your Notification Logic with Automations

Notifications are an essential building block of every modern application and are now a core part of the user experience. They let you interact with your users by, for example, alerting them to potential risks, informing them about new product features, or simply engaging them through friendly check-in messages. Care must be taken, however — from the user’s viewpoint, the line between being engaged by relevant, timely notifications and feeling harassed can be thin.

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Omnichannel Analytics: the Key to Building Better Notification Experiences

Web analytics are a standard for online businesses, and product managers rely heavily on web analytics data when making product decisions. Stats like website traffic, conversions, in-app events, or unique users are frequently used as indicators of business health, because they help identify if the product is moving in the right direction or not.

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The Product Manager's Guide to Preference Management for Notifications

Notifications are a crucial component of most products, but they come with a catch. None of us likes to be interrupted, yet we want to see new information — like direct messages, time-sensitive tasks, or attractive product updates — as soon as it’s available. How can you balance these two needs? It can be frustrating for users when a product or service doesn’t allow them to control their notification experience.

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How Decoupling Notifications from Your Application's Code Empowers Product Managers

As a product manager, have you ever had to say no to improving your app’s notifications because of how complex the project seemed? If yes, you’re not alone. At Courier, we frequently see product teams deciding not to work on notifications. And PMs aren’t making that decision because a good notification experience is not important for their SaaS product or service — quite the opposite.

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How PMs Should Build a Great Product Notification Experience

Your product’s notification experience can make or break how your users perceive your application. That’s why getting the notification experience right should be at the forefront of product managers’ minds. But what, exactly, is a great notification experience for a mobile or web app? Here at Courier, we often hear this question from product managers.

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The Sub-prime Crisis of Notifications

Or, how we’re destroying users’ trust, and how to get it back. Check out the first post in this series as well: Building a Great UX Outside of Your App. There is a direct connection between all the unnecessary notifications you get on your phone and the sub-prime financial crisis of 2008. The connection is human behavior in a large and anonymous marketplace where bad behavior is rarely punished.

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Building a Great UX Outside of your App

Recently I had a chance to talk to DevOps Minneapolis about the true nature of user experience. The audience found this information to be particularly interesting, so I thought it would be helpful to share it with a wider audience. This post will be the first in a series of three posts that will discuss user experience beyond your app’s UI and how you can optimize it. So where is your user experience? More generally, where does your application happen?

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Sending Secret Messages with the Courier API and Node.js

Follow along with the video tutorial: We are launching our first hackathon next week, and giving away over $1K in prizes! Join us in building a cool project and winning any of the following prizes 🏆 Additionally, everyone who submits a project successfully integrating the Courier API will receive a $20 Amazon gift card! Not sure where to start? In this tutorial, we will be building a Node.js app that sends multi-channel notifications in morse code.

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Why Are We Okay with Notification Interruptions from Slack?

The daily bombardment of alerts dinging, beeping, and ringing from all those applications we use is enough to drive someone completely crazy. Yet, for some inexplicable reason, we allow ourselves to be interrupted by Slack in a way we wouldn’t from any other platform. Even though it seems completely counterintuitive, and despite the sheer amount of daily notifications (because we still can get a bunch of notifications from Slack alone), we love and use Slack—a lot.

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Building a Slack Integration for Your SaaS Notification System

For many organizations, Slack is the software of choice for business communication. Slack’s ubiquity in modern companies makes it one of the first notification integrations a SaaS company might want to build, possibly after email and mobile push notifications. In our experience, Slack notifications are a great way to reach business users (as Slack is mostly used in a business context) with time-sensitive alerts or action items while they’re at work.