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Understanding OKRs for project management

OKRs can be a powerful tool in an organization’s arsenal for creating alignment, focusing on outcomes instead of just effort or task completions, and surfacing the right operational priorities. They’re just as powerful within departments and teams, and it’s in this latter area that project managers often start to get involved in the OKR process. But what about using OKRs within the project management discipline?

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Why better resource management is the key to profitability

Some days you might think you need a crystal ball to forecast your agency’s future. What lies ahead? How many people will I need on new accounts? How much money will we need to make in order to meet our bottom line? We’re here to tell you what you actually need is better resource management.
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How to set marketing OKRs + 7 marketing OKR examples

Modern business marketing is awash in initiatives, processes, data, and metrics — from referral traffic to new visitors on the website to an alphabet soup of KPIs, there’s a lot to keep track of. And that’s before we start doing any of the actual work of marketing! Marketing OKRs (we know, yet another acronym!) are one way to cut through the noise and align your marketing efforts around something coherent and achievable.

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OKR examples: Company, sales, marketing, HR, and product OKRs

Looking for a treasure trove of OKR examples? We've assembled 20 road-tested OKRs that can inspire you as you implement an OKR framework within your business. Over several recent posts, we’ve covered the OKR framework in a detailed way. So in this post, we won’t spend much time at all talking about what OKRs are or why to use them.

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How to dominate the project execution phase

Your project may seem to be moving along smoothly. However, the project execution phase is where the rubber meets the road. Want to know if all of your meticulous project planning actually paid off? At this stage of the project management lifecycle, you’ll find out quickly if your meticulous project planning will pay off. The problem? Execution is arguably the trickiest phase of the project lifecycle. No matter which project methodology is used, this is where many teams totally drop the ball.

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Learn how to combat these challenges and become a more profitable agency

Do you wish your agency was actually profitable but don't know where to start? We get it, agencies face many challenges and it can be hard to look past the numbers and instead focus on the smaller steps you can take to help your agency become more profitable. Agency owners know that they must continue to grow and improve because even if you were profitable last year, that doesn't guarantee the same for the future.

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How team collaboration makes or breaks your agency's projects

Team collaboration is a must when you’re working on projects — but sometimes it can feel a little like herding cats. Sure, it’s easier than ever to assemble a team, especially now with the rise of remote work and the wealth of communications apps out there. But the truth is, real team collaboration is much more than a Slack channel.

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5-step internal communications strategy: Reducing the chaos of how teams talk

Anyone who played the telephone game as a kid knows the importance of accurate communication. It may sound dramatic, but being able to accurately and thoroughly communicate with team members may be the difference between companies reaching their goals and going out of business. Workplace communication has always posed a struggle, and the challenges have increased with the recent rise of remote work.