Teams | Collaboration | Customer Service | Project Management

As a marketing manager leading multiple projects, I’m always looking for ways to save time and stay organized. I decided to explore how generative AI could help with my day-to-day work—not just as a cool new tool, but as something that could take real work off my plate. From writing project updates to analyzing data and brainstorming campaign ideas, I found that AI isn’t just hype, it's actually helpful.

Managing people, time, and tasks can be a lot to handle—especially when things move fast and priorities keep changing. I used to rely on spreadsheets, emails, and guesswork to keep everything on track. But it didn’t always work. That’s when I started looking into AI resource management, and it’s made a big difference to how I manage projects. It helps me plan better, assign tasks faster, and see who’s busy or available in real time.

Client briefs can be messy. And turning those briefs into a workable project? Even messier. If you’ve ever spent hours pulling together tasks, dates, and details from emails, documents, and DMs, you know how much friction there can be between receiving a project brief and actually starting the work. Enter AI Project Wizard: a powerful new way to go from scattered client briefs to fully structured projects in seconds.

At Teamwork.com, we believe the future of client work isn’t just about speed: it’s about intelligence, adaptability, and freeing teams from the grind of repetitive admin so they can focus on delivering exceptional outcomes. Today, we’re making that future real. The new Teamwork.com MCP server is more than a connector. It’s a secure, standards-based foundation that will power a new generation of customer-authored agentic workflows in Teamwork.com.

I’ve built a lot of dashboards in Google Sheets. Sometimes out of necessity, sometimes because it seemed like the fastest and most convenient option. One time, I needed a quick way to track weekly campaign performance across paid, organic, and email channels. I threw the data into Sheets, built a few charts, and had a working marketing dashboard ready in under an hour. It wasn’t fancy, but it worked.

Excel is one of those tools everyone just expects you to use. It’s already on your desktop, your team knows their way around it, and most of the time, someone before you was already using it to track projects. So, you open a new spreadsheet, start plugging in tasks, and keep using it out of habit. But just because Excel is familiar, doesn’t mean it’s the best tool for project management.

One of the most common words out there in the professional service industry is “utilization”—but what does it actually mean? To go back to the basics, the root word is “utility”, meaning “the state or quality of being useful”. Now let’s put this into industry-speak. When we talk about utilization, you want your people to be as productive as possible and output work at a good (yet reasonable) clip.

Early in my marketing career, I had plenty of big ideas. Campaigns I wanted to run, events I thought we should attend, tools I believed we should invest in. But more often than not, those off-the-cuff suggestions didn’t go far. They lacked three important things: With 10+ years of experience growing B2B SaaS organizations, one thing has become clear: it’s not just about having a great idea. It’s about how you pitch it.

There is only one way to measure whether a project is a success or a failure—with data. Thanks to project metrics (and the right tools to track that data), it's now easier than ever to crunch the numbers on previous projects to see where we went right and what task ended up causing a major delay. I use project metrics to track performance and spot problems before they become catastrophes.

From my experience working with fast-growing B2B SaaS companies for the past 10+ years, project portfolio management is more than just a buzzword. It’s actually about making sure all the projects you’re juggling line up with what the business really needs. When you’re managing multiple projects, it’s easy to sweat the small stuff and lose sight of what will really move the needle.