A decade ago, if you asked an agency owner how they managed their projects, the answer would have been one of two things: a whiteboard with sticky notes, or a complicated Excel spreadsheet. Today, thanks to technological advancements, artificial intelligence (AI) is transforming the project management space by offering agencies a more streamlined approach.

Our regular webinar viewers will know we’ve been leaning into the topic of “time” for some time now. We’ve looked at how time impacts everything from an agency’s pricing strategy, to workplace culture, and everything in between. In this month’s webinar, we went back to basics to focus on what is possibly the biggest time-related challenge facing agency leaders today: getting staff to actually track their time in the first place!

According to SBO Financial and the rule of thirds, marketing agencies should be hitting around 30% net profit. But, as any agency owner will tell you, hitting this benchmark is harder than you might think. It involves forecasting, keeping a lid on project costs, managing billable hours, translating financial data, and countless other things. Proactive project financial management sets agencies on the right track to protect their bottom lines.

You can't have an agency event without Teamwork.com, which is why we attended Mirren Live 2023 back in May. Among the inspiring conversations and new connections, we had the privilege of meeting Olivia McCormack, VP of Business Development at Tag and a loyal Teamwork.com user. In this customer Q&A, Olivia delves into her agency journey, sharing her passion for #agencylife and how essential Teamwork.com is for keeping Tag organized and efficient. Tag has been a Teamwork.com customer for 9 years!

Achieving and maintaining success in the world of advertising takes plenty of skill, cleverness, and hard work — and maybe a dash of luck. But once you reach some initial success and keep consistently onboarding new clients, you run into the complexities of growth. The processes that worked with a handful of clients aren’t working anymore, and suddenly, no one knows where anything is — or when it will be ready for the client.

Joy’s words hold true for aspiring assistant project managers. Becoming an A+ assistant project manager requires dedication, hard work, and a well-honed skill set. You need an understanding of the day-to-day tasks, project management best practices, and strategies to ensure successful outcomes. When everything is in sync — cost, time, and quality — there’s a great sense of accomplishment and pride that comes with being part of a successful project.

Search engine optimization (SEO) is a powerful content marketing strategy that businesses can use to expand their reach and bring in audiences searching for specific keywords. And if their sites provide timely, helpful answers to their audience’s problems and questions, businesses can build trust and relationships — which turn into revenue. But if your agency wants to deliver ongoing SEO success for its clients, you have to consistently track the right SEO KPIs across every SEO campaign.

When it comes to designing your marketing agency’s website, it's important to put your best foot forward. Showcasing top-notch work helps potential clients see just what your agency is capable of — and what they might expect if they choose to work with you. Agencies that do a great job marketing themselves build instant trust and credibility. It's where you can show off your best work and tell your brand's story, and it's also where first impressions are made.

Do you find yourself juggling multiple tasks and projects, feeling swamped, and not knowing where to start? Tight deadlines, looming tasks, and heavy workloads can be intimidating. They leave you overwhelmed and stuck, unable to figure out where to begin and ultimately derailing your productivity. But fret not! Prioritization is a powerful skill that will help you take control of your workflow and optimize productivity.

Time and materials. Abstract time and materials. Flat fees. Value-based pricing. With such a dizzying array of pricing models available today, it can be tricky to know which one is right for your agency. If you’re feeling confused by it all, then read on. We recently brought together the brains of three pricing experts for our monthly webinar series – and we think you’ll be surprised (and even inspired) by what they had to say.

How do you create long-term relationships with clients? You want to provide enough value to keep clients coming back for more, but this is tough when you don't know if the client will stick around. That’s why many agencies use retainer agreements: to ensure reliable relationships and revenue. But (like everything else in the business world), retainer agreements come with both benefits and drawbacks.

Note: If you aren’t seeing Clients in your left-side navigation, not to worry! Click here to learn about how to enable it. When managing multiple clients and their projects, the last thing you need to worry about is manually cobbling together metrics across their projects just to get a sense of how things are going, or realizing you have a client directory with gaps and outdated information. Being the only platform built to run client work, we have just the fix for you!

Mention the word “timesheets” to someone who has worked at an agency and it’ll probably send shivers down their spine and have them running for the hills. It’ll conjure up memories of frantically going through emails and to-do lists on a Friday, and somehow making things add up to 40 hours for the week. We’ve all been there! For an industry so dependent on good time management for success, it can be difficult to explain why most agencies struggle to do it effectively.

Mark Sanborn once said: "Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers, and business." In the agency world, how you implement change is just as vital as the specific changes you make. It's a classic case of the journey being as important as the final destination.

Almost 30 years ago, Bill Gates made the famous proclamation that "content is king." A lot's changed since the days of dial-up internet and web pages that look like a freshman web developer's end-of-semester project. But when it comes to digital marketing, it's still “long live the king!” That's why 70% of marketers state that content marketing is a key pillar of their overall marketing strategy.

How hard have you worked to make your digital marketing agency a success? You probably need a nap now just thinking about it. But don’t shut your eyes yet, because we need to talk about digital marketing contracts — a key element of agency success. No matter how hard you work, a weak marketing services agreement can tank your efforts, erode your profit margins, and even threaten your agency’s long-term viability.