Teams | Collaboration | Customer Service | Project Management

“Is SaaS the next big thing?” asked Eric Knorr in a piece for InfoWorld. The year was 2006. It was the year Amazon launched AWS, and Shakira’s Hips Don’t Lie topped the charts. The aftermath of the burst dot com bubble left a sour taste in investors’ mouths. Still, a new generation of enterprises was offering something that had already been revolutionizing tech: Software on demand, centrally hosted in the cloud and subscription-based.

Operating as a business without consumer insights is like working in a library without knowing how to read. Just because you come across a lot of information doesn’t mean you necessarily understand it or know how to use it effectively. While any company can uncover customer insights, not every business is taking the opportunity to do so—potentially stifling their growth and their revenue in the long run.

Your phone buzzes one Saturday afternoon. It’s a text message from an unknown number noting that there’s a big sale at one of your favorite stores. No pictures. No branding. Just a spammy-looking URL you’re told to click on to view more details. Now imagine getting that same text message, but this time, it’s a little different: It features clear and recognizable branding.

Coming out of a pandemic that rocked the retail world, this year’s NRF Converge event focused on dealing with change. The world’s largest retail trade association brought together industry experts who shared their stories and advice for meeting consumers where they are in the new normal. From embracing the role of ecommerce to finding new ways to connect with shoppers on a human level, retail leadership is focused on delivering great customer experiences.

Here are the newest integrations from Zendesk to help your team provide great experiences.