The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user persona` as defined in product development and UX, and `buyer persona` a term used for marketing. Although the two seem very close in meaning, there are in fact key differences. Understanding how these terms differ is crucial to finetuning your product strategy and avoiding mistakes.

Every task in your project has a life cycle—a series of stages it has to pass through from creation to completion. Manually moving tasks from one stage to another can be cumbersome, more so if many tasks in your project have a similar life cycle. Worse still, having to do it repeatedly can make even exciting tasks look mundane.

Well planned is only half done. Your project’s success depends on how well you execute your plans and how responsive you are to obstacles along the way. Zoho Projects’ Gantt chart gives you a detailed visual of your schedule, with tasks and dependencies clearly defined and plotted. And because nothing is perfect and delays are unavoidable, we’ve come up with two new features that help you predict when tasks can be finished and possible delays, so you can plan ahead.