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Latest Videos

Stop measuring your marketing funnel wrong | Data Smarties

Why do so many marketers map digital metrics onto a model designed for market research? In this episode of data smarties, we take a look at the history of the classic marketing funnel, and propose a better way for small businesses (who don't have the budget for brand tracking research) to create marketing funnels they can actually measure. Chapter titles

Monthly Recurring Revenue (MRR) & Annual Recurring Revenue (ARR) | Data Smarties

What is MRR? What is ARR? Dale explores Monthly Recurring Revenue & Annual Recurring Revenue – two metrics widely used by subscription and SaaS companies. Including what they are, how to calculate them, and how to use them in a smarter way.