Dale explains how you can recreate the Source / Medium Acquisition report from the old version of Google Analytics (Universal Analytics) – in Google Analytics 4 (GA4).

Dale explains how you can recreate the Landing Pages report from the old version of Google Analytics (Universal Analytics) – in Google Analytics 4 (GA4).

Dale explains recurring revenue – how it differs from normal revenue, and the metrics we use to track it.

What is MRR? What is ARR? Dale explores Monthly Recurring Revenue & Annual Recurring Revenue – two metrics widely used by subscription and SaaS companies. Including what they are, how to calculate them, and how to use them in a smarter way.

When it comes to measuring and using conversion rates, many businesses make some costly errors. In Episode two of Data Smarties, we take a look at six of the most common mistakes – and how you can avoid them.

Are your business KPIs telling you the whole story? In our first episode of Data Smarties, Dale explores:– How summary metrics can lie– Anscombe's Quartet– Why you should always break down your KPIs. Chapter titles

Dale shows us how we can set better, more effective goals, using a framework called SMART goals. Then keep track of your goals using a live KPI dashboard.

Learn how to connect your Zendesk account to Geckoboard and create KPI dashboards to keep your team and stakeholders in the loop.

Dale shows us 12 tips to design better dashboards. Whichever dashboard tool you are using, the lessons we cover in this video are applicable to all forms of dashboard design. However, Geckoboard is easy to use and integrates with over 80 data sources. 12 Tips

Dale explains why creating sales dashboards in Microsoft Excel is not a great option. Learn how dashboard tools like Geckoboard are much easier for Sales Directors and small to medium-sized businesses.