It’s just a regular Tuesday morning, your customers are their usual selves and your helpdesk agents are going about their normal day. The sun is shining bright and the birds are chirping happily. Just as you were sipping your coffee, you thought that your day was going to be like any normal one. Fast forward five minutes: everything changed, and somehow it was not all that cheerful anymore. The phone lines are choking up, your Twitter is buzzing, and the birds’ chirps are drifting away.

In one fell swoop, we embarked on what was at once fascinating and essential. To comply with accessibility standards, we decided to revamp the end user portal in its entirety. The word “revamp” is always fascinating. It allows us to add new and improved forms, structures, or appearances with a plethora of choices. We designed the new portal with accessibility in mind.

Over the past decade, all public services have faced digital transformation challenges and developed associated programs. Most of these initiatives have had to be driven by money – the need for efficiency, productivity, and income generation, in response to increased financial pressures and a decade of austerity.

Meeting customer expectations is just the bare minimum. To stand out in today’s competitive market and drive long-term growth, your business needs to go the extra mile to delight customers. Even after a lead finally converts, your job is far from over. You need to continue exceeding their expectations or you risk losing them to your competitors. So how can you provide more engaging and delightful experiences to your customers? And what tools are available that can help?

Customer service is the way you assist customers before, during, and after the sale. Some companies have teams devoted to customer service, others have whole departments, or some even require every employee to participate. So, defining an organization-wide customer service philosophy is essential to attract and retain long-term customers. Customer service is a key factor in customers choosing which businesses to buy from, so it’s critical to get right.

SaaS is a sparkle in the technology world today, and a host of companies including Freshworks is riding the wave. While it is given that we’re being aided by a technological shift, it’s no mean feat to remain on the cusp of the wave—to maintain the trajectory and keep hitting milestones charted out many moons ago. Among the factors that have helped us in this journey, one of the significant contributors is what we’ve built with our people: our culture.

Not all goals are revenue-focused when you’re in the business of fulfilling customer expectations. Yes, revenue is important, but how you build it depends on your values. When you listen and engage with your customers, you create a sense of trust and belonging with your brand. In turn, a strong connection means increased loyalty, and loyal customers bring in more business. Online communities are the perfect place to nurture these relationships.

Have you ever interacted with a customer service rep at a Home Depot store? Or with a customer support agent online at Zappos? If you have, then you most probably fondly recall how the rep helped you find a product or solution that perfectly matched your needs. These employees create memorable experiences by putting in dedication and effort to meet all your requirements. And they do this for every customer they interact with.

The purpose of Customer Relationship Management (CRM) is to improve your relationships with clients and acquire new customers faster. While CRM software is essential for managing sales leads, you also need a good CRM strategy as a foundation for your efforts. We talked to Freshworks salesperson Stephanie Taiwo, as Head of UKI Business Development, to get her seven top tips for managing leads and driving conversions.

In the past, virtual events were an exclusive or niche occurrence, hosted by organizations with the resources and the tech to coordinate them well. Today, digital events have become more normal than convening physically. For over a year now, the coronavirus pandemic has completely shifted the events landscape, and companies have had to get creative about making virtual events worthwhile and engaging for their customers.