Working at a call center isn’t easy. In fact, over half of call center employees feel burned out on a daily basis.1 Call center agents who are very stressed out struggle to provide great customer service. And when they leave out of burnout, it gets expensive. The average cost to replace an employee is six to nine months of their salary.2 But call center stress isn’t inevitable.

The past decade has seen a seismic shift in how employees view work. They expect it to fit in with their lifestyles, ambitions, values, skills, and individual personalities. The reality is that a positive workplace culture leads to high performance both individually and organisation wide. Businesses have evolved to create a culture change in the workplace by putting people first.

The pandemic era showed us that consumers were going online in their search for better and safer ways to transact with businesses. This shift in behaviour means that customer service has become more important now than ever, and organisations must change the way they view the function going forward. Customer service needs to be a crucial part of every company’s growth strategy.

About 82% of customers deeply value convenience, friendliness, and human touch when it comes to their ideal customer service experience. If you want customers to continue to return to your business, you need to treat them well, and successfully handle the customer service challenges that inhibit your support team. Customer service challenges are scenarios that get in the way of providing the customer with a favorable resolution.

Customers have more options than ever. This is great from a customer point of view, but for businesses it means that having a great product alone isn’t enough to stand out. So how can you differentiate your brand? And how can you drive repeat sales and generate more referrals? A good place to start is delivering an omnichannel customer experience and streamlining customer interactions across all your channels.

Sales and marketing share the same goal of driving business growth, so why do they continuously fail to achieve alignment? Freshworks has been examining the long-standing causes of this misalignment, which has been exacerbated by the 2020-21 pandemic. In our recent ‘Fix the Rift’ webinar, we explored the divide between sales and marketing, its impact, and how technology can help bridge this gap.

Improving your company’s customer experience score by just 10% can boost revenue by more than $1 billion. In fact, simply improving your Customer Effort Score, also known as CES, can have a long-lasting impact on customer loyalty. A study by Gartner found that notably, 96% who had high-effort experiences reported being disloyal, compared to only 9% of customers with a low-effort experience.

A few months ago it was time for the periodic service of my car. Now I have to say that my car could use a ride through the car wash. A few days before the scheduled servicing, I actually wanted to wash it. Then I thought back to the previous two times my car had received service. Each time I got it back cleaned and washed. “Nice! they’ll wash it at the garage anyway. ” I thought and I decided to skip the car wash. A few days later I was at the garage to pick up my car.

Think about this question—what is media relations? If you said, “Getting featured in the press,” you’ve only done half the job. Today, media relations isn’t just a one-time activity to attract investors, or get a customer’s attention. It ties in with your brand identity as much as marketing does. It matters where you are seen, when you are seen, how you are seen, and with whom you are seen.

Customer service is a key part of any business and the modern customer has higher expectations than ever before. Helping your customers extends far beyond just making a sale – customers expect businesses to be on hand to handle their queries and ensure they get the most out of their products and services. Delivering quality customer support isn’t easy, and that’s why you need to design your service strategy based on these key customer service principles to guide your team.