It’s a new year and the time when teams look to the months ahead with unblinking optimism. Maybe you’ve already planned a strategy to delight your core customer and focus on product innovation. Or perhaps you’re still working toward alignment on high-level goals. No matter which stage you’re in — goal-setting, planning, or execution — it’s all hard work.

From billboard ads to social media posts, high-quality creative assets are essential to make your brand stand out. But the larger your company, the harder it is to coordinate all the moving parts of creative production. That doesn’t mean it’s not possible. These three enterprise companies—Discovery Inc., Benefit Cosmetics, and Dr. Martens—have all cracked the code on large-scale creative production.