Sales engineering is becoming increasingly more important for service-based businesses. It’s time to start paying attention to the role of technical sales in your business. The truth is, without technical sales, you cannot sell. If you want to deliver solutions that meet your target market’s needs, you must bridge the gap between internal teams and customers.

Sales engineers play a significant role in bridging the gap between internal teams and customers. This shared services team has product experts who possess a sound technical background and a deep understanding of customer expectations. With that, they support several business functions like Sales, Customer Service, Research and Development, and so on. Sales engineering professionals can wear many hats because of their in-depth understanding of the products and the business itself.

Scaling and generating more revenue without necessarily increasing costs is a good sign for your small business. But with the potential to scale by increasing sales volume comes the challenge of keeping the company’s operations and profitability stable. This is why companies emphasize the importance of operational efficiency.

Does your professional services firm invest in customer success? Studies reveal that customer-centric firms are 60% more profitable than their peers. That explains how important customer success should be to your business. Particularly, those offering professional services because such firms thrive on long-standing relationships with their customers.

Starting a financial services agency has the potential to be a rewarding experience. The advancement of financial technology is rapidly transforming the sector. If you possess the skills to help individuals or organizations navigate the complexities of financial technology, your services could be providing clients with a tremendous amount of value. Financial services is a relatively broad term used to describe various offerings within the finance industry.

What is the fiercest area of competition among businesses today? It’s not just acquiring new customers, but instead, customer experience has become the most competitive area that can make or break any company’s success. Customer experience includes both customer service and customer engagement, so this category encompasses a broad field of factors to attend to.

Companies deploy shared services teams to centralize and consolidate operations of multiple units. These teams can help sales, marketing, finance, legal, and other groups and each department is their customer. There are also shared services groups that are available to service many with few people, such as global marketing supporting field marketing or sales engineering with global sales. Most times this is done via e-mail with several people on :CC, spreadsheets, or not at all.