In the past, each LinkedIn application team decided their notification strategy in isolation. Business logic and infrastructure sharing were limited between the teams. This resulted in a fragmented and inconsistent tech stack across LinkedIn and a less than savory member notification experience. To combat this disjointed experience, Linkedin set up a small team to build an orchestration layer, the Air-Traffic Controller (ATC). This became one of the more complex notification systems and helped Linkedin grow into the top social platform for business and networking.

In the past, each LinkedIn application team decided their notification strategy in isolation. Business logic and infrastructure sharing were limited between the teams. This resulted in a fragmented and inconsistent tech stack across LinkedIn and a less than savory member notification experience. To combat this disjointed experience, Linkedin set up a small team to build an orchestration layer, the Air-Traffic Controller (ATC). This became one of the more complex notification systems and helped Linkedin grow into the top social platform for business and networking.

In the past, each LinkedIn application team decided their notification strategy in isolation. Business logic and infrastructure sharing were limited between the teams. This resulted in a fragmented and inconsistent tech stack across LinkedIn and a less than savory member notification experience. To combat this disjointed experience, Linkedin set up a small team to build an orchestration layer, the Air-Traffic Controller (ATC). This became one of the more complex notification systems and helped Linkedin grow into the top social platform for business and networking.

In the past, each LinkedIn application team decided their notification strategy in isolation. Business logic and infrastructure sharing were limited between the teams. This resulted in a fragmented and inconsistent tech stack across LinkedIn and a less than savory member notification experience. To combat this disjointed experience, Linkedin set up a small team to build an orchestration layer, the Air-Traffic Controller (ATC). This became one of the more complex notification systems, and helped Linkedin grow into the top social platform for business and networking.

In the past, each LinkedIn application team decided their notification strategy in isolation. Business logic and infrastructure sharing were limited between the teams. This resulted in a fragmented and inconsistent tech stack across LinkedIn and a less than savory member notification experience. To combat this disjointed experience, Linkedin set up a small team to build an orchestration layer, the Air-Traffic Controller (ATC). This became one of the more complex notification systems and helped Linkedin grow into the top social platform for business and networking.

The rest of the Courier team and I have been building an exciting new way to design, send, and monitor all of your app's user notifications. As you may have heard in my video above, we understand that notifications are difficult to get right. So much so that most of us aren't excited about receiving many of them.