It’s clear that we’ve entered a new era in artificial intelligence and companies around the world are grappling with how to respond to this constantly evolving technology. Zendesk research indicates that AI will affect every customer touchpoint and businesses that want to remain competitive must have a thorough understanding of what consumers want and expect from the technology.
If the last year taught us anything, it’s that we must stay flexible and agile in response to market conditions. From the ongoing effects of the pandemic to the war in Ukraine and cost of living crisis, 2022 saw customer service businesses rocked by new obstacles and challenges that forced them to evolve their customer experience (CX) approach to navigate the changing landscape.
Customer loyalty comes by respecting and continuously exceeding customer expectations. According to a study published by Rare Consulting, 83% of customers say that their loyalty to a brand is mainly down to the fact that they trust them. The same study also reveals that while price (81%), quality (80%) and convenience (55%) are the key factors in making a purchase, companies and brands that are liked (86%) and trusted (83%) benefit from more loyal customers.
Sales analysis is the process of identifying and processing sales and revenue-related data. Processing this data ultimately allows you to interpret it, which in turn allows your teams to factor any findings in to future sales initiatives and marketing activities. A sales analysis typically includes dashboards and graphs that make it easier to track how sales are developing.
Have you considered streamlining your contacts and optimising the customer experience with the WhatsApp Business chatbot? The feature was released to users of the tool to celebrate the milestone of 5 million companies registered on the app. In this article, you’ll learn how the WhatsApp chatbot works, how to activate it and what it can do to reduce your response time and offer 24/7 support to your customers and prospects.
Despite the accelerating pace of Generative and Conversational AI innovation disrupting contact centers, today’s customer experience (CX) agents are under the same pressure points as always – business performance pressures from one side and demanding customer expectations from the other.