CX organisations come in all shapes, sizes and configurations. And there are challenges and opportunities in every single one of them. Zendesk surveyed nearly 5,000 customer service decision-makers around the world to find how their organisation’s adoption of customer service and support best practice improves its ability to deliver superior customer experience (CX). The resulting 2022 CX Accelerator report uncovers fascinating insights about real-life pain points and clear calls to action.

Multilingual support is a must when serving an international customer base: 75 percent of consumers from 29 countries say they’re more likely to purchase from the same brand again if customer care is in their language. That’s not only important for CX in general, but especially so in times when companies are tightening their belts and focusing on customer retention over acquisition: After all, wowing your existing customer base is 5x cheaper than acquiring new customers.

Nothing sweeter than new Zendesk app integrations. Learn all about how these integrations can help out your sales and support teams.

The software and cloud services industry has seen market-defying growth in recent years, but growth comes with its own set of challenges. As you add more customers and prospects, you’ll also find that you have more questions pouring into your support channels – everything from basic FAQs to the most complex technical questions – and your team is on the hook for every single one.

Humans and technology. Hollywood has long explored the relationship between the two, from synthetic intelligence in sci-fi movies like Ex Machina to androids living in alternate realities in HBO’s Westworld. In those films and television shows, technology is often depicted as being wildly disruptive, even malevolent. While Hollywood gives us exaggerated stories for entertainment, it does offer a lens into how technology and methodologies can upend how we live.

Workers on production lines, assembling industrial goods with wrenches is one image that usually comes to mind when people think of the manufacturing industry. But now that we’re in what’s being described as the Fourth Industrial Revolution, that visual is as outdated as the steam engine. According to the World Economic Forum, “the First Industrial Revolution used water and steam power to mechanise production. The second used electric power to create mass production.

The pressure is on healthcare companies to deliver a better end-to-end customer experience—otherwise, it is truly an insult to injury. The largest healthcare and insurance groups have their own legacy systems to untangle and integrate, but smaller healthcare outfits are also on the hook—and, arguably, at an advantage—to scale and grow with customers top of mind.

It’s go time for retailers, and no one hustles harder than small businesses getting their brand out there during the holiday season. But those on the small-but-scaling side of retail don’t have to hustle on their own, especially when it comes to delivering an efficient, scalable customer experience through the high season and beyond.

There was a time when “growth at all costs” was the prevailing philosophy in tech. But times are changing, and as a result of today’s economic climate, more software and cloud services companies are focusing on profitability instead of growth. They are in protection mode. This drives a focus on quality customers rather than quantity, and a need to develop loyalty and reduce churn.

Healthcare workers were deeply impacted by the global pandemic. While other businesses shuttered their doors, hospitals and insurance providers pushed their limits to care for patients. Kind words and personal attention go far with patients, especially when they’re already stressed. People turn to healthcare professionals when they’re worried and sick, so great customer service is absolutely critical. But what does that mean in practice?