Just because you're a good baker, doesn't mean you can run a successful bakery. It's the same for agency life. You may be great at content marketing, branding, website development or building custom software, but none of that means you'll be great at all the things required to run an agency that delivers those services. It also doesn't mean you'll enjoy all the necessary elements of running an agency either.

Do you have less in your agency's pipeline now than you did at this point last year? If so, you're probably not alone. But, what's even better? There's something you can do about it--something that doesn't require anything spammy or even overly salesy. You can leverage what Dev Basu calls The Dead Lead Reviver.

How can you get your team to track their time, let alone do it accurately? That's a question that we've heard so many times from agency leaders, and it's one that many struggle to answer effectively. Deb Andrews, Owner of Marketri, a successful marketing agency with nearly 20 years in business, says it all comes down to 4 P's that help you explain the WHY of time-tracking to your team.

41% profit margins. Sounds good. Right? That's exactly what one marketing agency has been able to drive with a results-oriented workplace & corresponding compensation model. Courtney Tarrant, Owner & COO of The Ad Girls shares in today's episode that when they went away from this model for a short period, profit margins shrank closer to typical industry norms.

What happens when you’re faced with an upset client…and it’s actually your team’s fault? Kyle Duford, President and Executive Creative Director at The Brand Leader, and author of Twice Found, joins the podcast to talk about leading with grace and learning through failure. He also discusses balance in all things — how to balance challenges, healthy vs. unhealthy failure, and transparency in the face of furious clients.

Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast? Now, that increases the value you deliver and decreases the chances that new clients will churn. So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback from more clients? It was all about strategy.

What if we told you there was a way to improve your client relationships and reduce churn before retention is even a concern? Jonathan Ewing, Director of APCO Worldwide, joins the podcast to talk about how agencies can foster positive relationships with clients and reduce churn even before the onboarding process is finished. He discusses the importance of predicting and acting on client needs, and how adjusting your services and strategies accordingly improves retention and keeps clients happy and satisfied from Day 1.

How can you balance your agency’s workload in a way that benefits both the productivity and health of your team? Amber Kemmis, COO of Instrumental Group and Remote Culture Advisor at CULTURISH, joins the podcast to talk about the key components of capacity management for agencies of all sizes: revenue management, time estimates, and individual capacity assessments. Drawing on her experience within multiple agencies of different sizes, she shares a unique approach to leveraging all three of these data points when analyzing your team’s capacity within the agency.

Learn the top hiring secrets from 8-figure agency CEO, Eric Siu, in the latest episode of the Agency Life Podcast.

When you find yourself spread thin across multiple services and client needs, it’s time to ask yourself—is niching down the right choice for your business? Mike & Gaby Grinberg, dual founders of Proofpoint Marketing, join the podcast to talk about finding their niche in the face of the pandemic and how their business has flourished in the aftermath. They discuss the importance of building a strategic narrative around your core business beliefs, and how to use that narrative to drive both growth and client connection.