Untapped Potential in BPO Influencer and Affiliate Marketing

Untapped Potential in BPO Influencer and Affiliate Marketing

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Liam Martin engages with Cody Barton, the founder of StartVirtual, a company specializing in virtual assistance services within the real estate industry. They explore StartVirtual's innovative strategy, utilizing influencers and affiliate marketing to bolster their growth. By implementing a performance-based model, influencers and affiliates are incentivized through rewards for referring customers who turn into paying clients. Furthermore, Start Virtual facilitates their promotion efforts by providing them with essential support and resources.

Despite this, Cody Barton feels that they've merely tapped into the surface of the immense potential that the affiliate marketing channel holds for their BPO business. The uncharted territory includes countless influencers and affiliates yet to be partnered with, and StartVirtual is ceaselessly probing for new prospects to widen their reach and collaborations.

Full episode here: https://youtu.be/5Op4EMdcO4Y

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