Growth marketing 101 - getting started by the TheVentury
Growth marketing is a data-driven process of rapid experimentation across channels and departments, and the businesses that use it can find the best, most efficient ways to grow.
In this VMUG, we partner with TheVentury’s Pooja Ahluwalia (CMO & Head of Growth Marketing) and Johannes Prasser (Growth Marketer with a specialization in performance marketing) to guide you through the fundamentals of growth marketing and prepare you to use some of the most important growth marketing tools.
What growth marketing is and can do
Growth marketing's origins and examples
The AAARRR growth hacking funnel
How to use the growth canvas
To ideate and implement experiments
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