6 Conversion Rate Mistakes | Data Smarties
When it comes to measuring and using conversion rates, many businesses make some costly errors.
In Episode two of Data Smarties, we take a look at six of the most common mistakes – and how you can avoid them.
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00:00 – Intro
00:28 – Funnel vision
01:58 – Good rates... bad leads
03:20 – Ignoring impact
03:57 – Not segmenting
05:07 – Small sample sizes
05:34 – Using industry benchmarks
Music by Mikel: https://www.youtube.com/watch