How much do you know about your customers? Who are they? What makes them leave and what makes them loyal? What are their biggest pain points? That means you can’t afford to guess at what makes your customers happy. You have to create experiences that take their preferences into account from the start. The way to understand who your customers are and what they want is customer intelligence.
As an eCommerce business, acquiring new customers is the first hurdle. But once you get their attention, a bigger challenge is to keep them coming back to the store for more. Needless to state, increasing customer retention by a mere 5% can increase the profits from 25%-95%. The secret ingredient to successfully building a solid customer base is to offer exceptional customer service. eCommerce customer service begins from the moment your customer places an order.
It’s just a regular Tuesday morning, your customers are their usual selves and your helpdesk agents are going about their normal day. The sun is shining bright and the birds are chirping happily. Just as you were sipping your coffee, you thought that your day was going to be like any normal one. Fast forward five minutes: everything changed, and somehow it was not all that cheerful anymore. The phone lines are choking up, your Twitter is buzzing, and the birds’ chirps are drifting away.
In one fell swoop, we embarked on what was at once fascinating and essential. To comply with accessibility standards, we decided to revamp the end user portal in its entirety. The word “revamp” is always fascinating. It allows us to add new and improved forms, structures, or appearances with a plethora of choices. We designed the new portal with accessibility in mind.
Over the past decade, all public services have faced digital transformation challenges and developed associated programs. Most of these initiatives have had to be driven by money – the need for efficiency, productivity, and income generation, in response to increased financial pressures and a decade of austerity.
Meeting customer expectations is just the bare minimum. To stand out in today’s competitive market and drive long-term growth, your business needs to go the extra mile to delight customers. Even after a lead finally converts, your job is far from over. You need to continue exceeding their expectations or you risk losing them to your competitors. So how can you provide more engaging and delightful experiences to your customers? And what tools are available that can help?
Customer service is the way you assist customers before, during, and after the sale. Some companies have teams devoted to customer service, others have whole departments, or some even require every employee to participate. So, defining an organization-wide customer service philosophy is essential to attract and retain long-term customers. Customer service is a key factor in customers choosing which businesses to buy from, so it’s critical to get right.
SaaS is a sparkle in the technology world today, and a host of companies including Freshworks is riding the wave. While it is given that we’re being aided by a technological shift, it’s no mean feat to remain on the cusp of the wave—to maintain the trajectory and keep hitting milestones charted out many moons ago. Among the factors that have helped us in this journey, one of the significant contributors is what we’ve built with our people: our culture.
