The COVID-19 crisis has pushed us all out of our comfort zones – both merchants and consumers. What might have evolved over a decade happened within eight weeks in 2020, when retailers quickly launched e-commerce websites and figured their way through digital payment, order fulfillment, and warehouse management processes. Consumers got equally adventurous too.
When you work in a high-stress role where conversations are difficult, and work is seemingly endless, you need a dependable source of comic relief to unwind. In this internet-driven world, only one thing comes to mind: memes. A meme has the power to lighten the mood, bring a humorous perspective to tough situations, and dare we say – unite people. At the end of the day, it works best as an expression of opinion that people can relate to and laugh about.
Every business owner, including the founder of one of the most magical places on Earth – Disneyland, credits the success of their vision to PEOPLE. Our research indicates that 55% of consumers will recommend a company to their friends and family due to good customer service, but 47% of them would no longer do business with a company as a response to bad service.
Tracking productivity and performance of the customer service function emerged as the #1 challenge of customer service leaders through the pandemic crisis, as per The New CX Mandate report. It isn’t surprising that 79% of these leaders in the US are investing 31% more in measurement and analytics in 2021.
At a time when many businesses have moved online, building strong and trusting relationships has never been more important. Customers don’t just want to be sold to; they want to be valued. This is where the power of relationship marketing comes in.
If you’ve ever found a solution online to an obscure tech problem you’ve had, then it’s very likely that you’ve interacted with an online community forum. Community forums allow people to connect and discuss shared interests. Especially now, where many people’s days are spent online, community forums represent a space of connection for many.
