Multichannel vs. omnichannel customer service: what you must know
Multichannel vs. omnichannel is a well-known debate in the online business world. The terms are used for both customer support and marketing, but what do they mean? What's the difference? And which method is best to satisfy the needs of both the business and the customer? While the final decision is entirely yours, let us help you learn about these two ways of interacting with clients, how they are different, what companies choose said ways, and which way is considered the best.